What is an HTML5 E-Card?

HTML5 is a term you may have heard before, as it’s definitely been a buzz term around the web the past couple of years. But what is it? HTML5 is essentially the next iteration of the HTML markup language, which is the core structure of content of the Internet. One of the reasons that HTML5 was developed is to provide a better support for the latest multimedia, including video and animations. In turn, this has led the development of HTML5 e-cards for the business marketplace.

HTML5 e-cards are similar to Flash e-cards, as they can contain animation, static or animated text, images, and audio, while allowing branding of the e-card toward a company’s logo and corporate colors. As Flash e-cards are designed using Abode Flash, they require the Adobe Flash player to play them. Adobe Flash player is commonplace amongst desktop web browsers, but is not well supported by cell phone and tablet Internet browsers. As such, HTML5 e-cards have been developed to fill this no-Flash void, due to their higher rates of compatibility with mobile browsers and devices. They’ve especially become the business e-card format of choice for those using Apple iPhones and iPads.

Despite their mobile compatibility and dynamic nature, due to the newness of the technology, HTML5 e-cards do have their drawbacks. While they possess high mobile compatibility, HTML5 e-cards have issues with many desktop browsers. They will essentially only play on the newest desktop browsers, which means that if you or your e-card recipients are using legacy browsers, such as Internet Explorer 8 and below, the e-card will not be viewable. However, even in the newest versions, the quality of playback can be inconsistent and vary from browser to browser. In time, these issues should be taken care of, but because HTML5 e-cards are still so new, this is simply part of the technology’s growing pains.

HTML5’s design and animation ability has also been hampered by its young age. Compared to Flash, HTML5 cannot yet meet the formers animation quality in terms of smoothness and complexity. Text may also not appear as smooth or crisp it does in Flash e-cards. This is often due to the fact that animation quality for HTML5 is determined by the web browsers, and not a standalone player such as Flash has. Again, these are issues that will be solved in time as HTML5 progresses. Despite these current drawbacks, HTML5 e-cards may still be the best solution for those who don’t mind giving up a bit of quality in order to reach more of their recipients that rely on mobile devices.

If you were to send an ecard today, would you send an HTML5 ecard or a Flash ecard?

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