Weighing your Words: 5 etiquette tips to consider before sending E-cards

E-cards, since their rise to popularity among the masses, have provided immense advantages to businesses across the globe. Whether it is New Year holidays or Christmas break or simply congratulating others upon good news, it has allowed firms to maintain effective business relations with its suppliers and customers, both domestically and internationally, at an affordable cost.

But have e-cards really replaced conventional ways? With all its benefits to the environment and cost savings, they’re certainly a great choice; but as with any form of communication, certain etiquettes must be observed when sending out an e-card, especially when it comes to businesses. Here are 5 etiquette tips you should consider before sending out an e-card.

Know your contact

When using business ecards to share sentiments with your client, supplier or buyer, it is imperative to know if your contact is tech-savvy enough to want to receive e-cards and appreciate it. This is where culture and company infrastructure is of paramount importance. For example, if your contact relies on traditional ways of managing its operations, or is from a country where internet is not widely used, it would be illogical to flood their inbox with e-cards.

Know when to send

It is quite important to know when holidays start before special occasions. There is no point sending out a ‘Happy New Year’ ecard when your contact starts holidays two weeks before the occasion. Most institutions for instance, do not have office hours after 20th December, and in many cases, resume office hours only after New Year holidays. Others may have different holiday periods for their special occasions.

Do not compromise on quality

E-cards do not cost much and can be sent at a few clicks of a button. However, do not compromise on quality standards when sending out to your contact. High quality designed ecards that include a large and appealing image with a few details and facts about your industry or company can enhance the impact of branding.

Also, make sure that your e-card is customized to reflect your company logo, tagline if applicable, or copyrights information. Sending a standard ecard off the internet would be a mistake.

Make sure your content is concise and relevant

Make sure the message is concise, relevant, and to the point. Lengthy text with too many pictures can come across as trite and even annoying. Relevance also needs to be checked. For instance, sending a ‘Happy Eid’ greeting to a contact in a Muslim country will be more relevant instead of wishing Thanksgiving. Do not simply assume that your contact shares your cultural or religious values.

Be choosy about when to send ecards

Sending out e-cards on every occasion you can find is not exactly an appropriate idea. It may raise the time and costs devoted to ensuring a good design and may even cause grievance to your contact. Know on which occasion your contact is most willing to receive greetings.

E-cards can help your company maintain good relationships with key stakeholders; however etiquettes, expected in any interaction, virtual or physical, should not be ignored.

Do you follow certain etiquettes when sending out an e-card?

View Results

Loading ... Loading ...