Using E-Cards to Raise Awareness for Charitable Causes

The United States is one of the most charitable countries in the world. Every year, more and more people donate generously to their favorite charitable organizations. Undoubtedly, this increase in charitable behavior has helped non-profit organizations do better work. However, NPOs can still do more to get help.

Apart from traditional methods of donating, e-cards are being increasingly used to raise awareness about charitable causes. There are numerous benefits of using e-cards to raise awareness for charitable causes. Many charitable organizations, including the highly prestigious World Wildlife Fund for Nature (WWF), are making use of this tool to generate funds and raise awareness about their cause.

What makes the usage of these e-cards so popular nowadays? And how do they raise awareness about charitable causes?

Ease in Fundraising

No matter what the occasion is, e-cards are a fun and hassle-free way to get people to donate for a good cause. The best part is they are free. Not only do you get to send greetings on special occasions, your donations help make a difference in someone’s life. It is an affordable way for non-profit organizations to raise funds in a sufficient amount of time.

Feel Good Factor

Individuals play a greater role in society by donating. In this process of giving, they achieve a sense of accomplishment, which gives a boost to their self esteem.

Awareness

E-cards are the most effective and affordable way to raise awareness about your charitable cause. Be it Facebook or Twitter, these social media outlets provide a fitting platform for non-profit organizations to spread the word about their cause. Advertize your campaign on social media various channels.

Similarly, scores of celebrities have been endorsing such charitable causes. For example, in April 2009, The Men For Women Now campaign (celebrity e-cards for Mother’s Day) was launched by Noreen Fraser Foundation. The aim was to highlight the importance of early detection of breast cancer among women. Notable celebrities that were a part of this cause included Jimmy Kimmel, Jack Black, and many more, who sent personalized e-cards to wives, mothers, sisters, and daughters all over the world for no charge.

Research

Funds generated from selling e-cards online are used for a greater purpose. These funds are invested in research work of charitable societies, which help people combat life-threatening diseases, such as cancer.

While some people wholeheartedly endorse using e-cards to promote charitable causes, others are not in favor of this method of giving. They believe it loses human connection and does not personally engage people towards the cause in any way.

For non-profit organizations, it is, without a doubt, a pragmatic platform through which they can promote their cause. It helps them boost their funds and build solid relationships with clients. The key is to be innovative and come up with creative ways of generating funds through e-cards. These cards should connect with them on an emotional level for them to do good for society.

Do you think sending an E-Card is a good tool to raise awareness and generate funds for a charitable cause?

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