Know When and How to use Ecards: Create a Positive Response and Keep out of Legal Trouble.

The days of using conventional greeting cards to maintain rapport with clients are over as today’s tech savvy businesspersons turn towards business ecards. Whether you want to send New Year greetings or an event invite to a client, e-cards have become the norm because they’ve enabled firms to establish and sustain contact with their stakeholders at affordable costs.

Despite their immense popularity, there are certain factors that one should be cognizant of before sending e-cards. These factors can prove to be pivotal to the smooth running of your business.  Following are some of them:

Follow Proper Etiquette

When sending an e-card to a colleague or a client, make sure you do not cross a certain boundary and follow proper etiquette. You should leave a professional impression on them. You don’t want to too informal. Treat the recipient with respect.

Know your Contact

Be mindful of who you are sending the e-card to. If your contact is not on Facebook, which is your preferred distribution channel, then you may have to send them a traditional greeting card over an e-card.

Relevant Content

Make sure you know your recipient well and send an appropriate message to them. The message should be concise, straightforward, and relevant. Avoid the usage of lengthy text with too many graphics, which will make the card look tacky. Don’t forget to include the company logo, along with some facts about your organization.

Customized Cards

Do not send the same message to all your clients. Your aim should be to stand out from the crowd. Come up with personalized messages for each client; something that would resonate with them. Insert fun images, music, or messages. You have to assure your contact that you put in a lot of effort into making the e-card in order to increase the chances of getting a response from them.

Check for Errors

If you want your clients to take you seriously then make sure the e-card is free of grammatical or spelling errors. Do not misspell your recipient’s name. Do not write incorrect recipient’s address. These minor details should be checked repeatedly. It is always better to be safe than sorry.

Timing is Key

You don’t have to send a greeting to your contacts on every single occasion. Only the important ones, including Christmas, Thanksgiving, and their ilk, would do.

In addition, send your e-cards as early as possible, but not weeks ahead of any particular occasion. Ensure that you send the card at a time when the recipient will be able to view it at the right moment.  You don’t want to send it too early or too late.

Ask for Feedback

While this is not common practice, you could mention to the recipient that you would like to hear from them. Remember, the entire purpose of sending an e-card is to build a long-lasting relationship with your recipient. Embrace and cherish it.

Do your experiences with sending ecards incorporate the points noted in this article?

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