How Not To End Up Frustrating Your E-Card Recipients

It’s a great thing to remind your customers that they are the most cherished beings associated to your business. To let this fact be known to them every step of the way, you’ve settled upon sending them e-cards; a little something that lets them know they are on your mind at all times and not just when there is a transaction, that gives them the happy satisfaction that their relationship with you transcends the stern boundaries of business related concerns only.

It sounds like all things good but what have you done about flipping the coin every once a while and gauge the reaction of your much cared for customer, as to how they retort to that little “ting” their mailbox makes upon receiving a new e-mail from you? Businesses often, in good will, overlook how their clients may or may not be taking this gesture of remembrance. Often, For example, the frequency of e-cards customers receive can become bothersome for some. While they may anxiously be waiting for an important e-mail from someone, an unexpected and rather unwanted e-mail at such a moment can be a source of frustration and disappointment, which could have an affect on your future relationship with them.

In order for you to not end up harbouring any kind of unpleasant energy in customers, there are a few points of importance that businesses can fixate upon.

1. Try to Aavoid peak work hours

At the peak hours of a standard work day, people are pre occupied at multiple fronts and the pool of matters requiring their attention is bursting at the seams. As such, having to spend even a second in looking at something that, from their perspective, is insignificant could cause frustration and may not be taken seriously. While it could be different across sectors, company-specific business activities, try to choose hours where, at standard, work load is believed to be moderate to low. The chance that your e-card creating the positive impact you hoped for becomes higher.

2. Focus on occasions

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Rather than spamming the mailbox of your recipients weekly, choose specific occasions that hold importance in the regions your customer base is mostly concentrated in. Sending cards based on occasions that hold relevance to a certain group of people plays well in trying to enliven a kind of customization.

An e-mail, even of in-consequence to your customer, is well received when there is generally a light mood to the environment; of which occasions are a near perfect embodiment.

3. Avoid multiple files

When sending e-cards, avoid sending them as attachments or ad links that take an eternity to download. This can potentially be frustrating and even anger the recipient. For in-email ecards, use light-weight, fast-loading graphics and for clickable links, your files that download fast so that your recipient is viewing within a few seconds after they click. Having graphics and video files on a high-speed content delivery network will ensure fast-downloads and high availability in every region across the globe.

The crux of the matter is the simple fact that whoever you are sending an e-card to, in most likeliness, did not specifically ask for you to do it. As such, the responsibility of making it as convenient and easily received, seen and read lies with you. The more you take heed of this factor, the more successfully your e-cards will tend with the recipients.

Do you take special care in what you send your customers?

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