GIF Images 101

Every business today is striving to improve its email marketing campaigns. They are experimenting generously using different options including the use of design, copy, images, videos, and animated GIF images.

Amongst all these, GIF images have lately gained a lot of ‘well-deserved’ popularity.

Email marketers are always hunting for something that helps them stand out and outshine the rest of the emails in the readers’ inboxes. They try to cling to the strategies that are proven to increase the span of stay of the readers. This is a technique which makes the readers to click through and care about the messages sent to them.

Experts say that adding animations to your content, especially emails, are a great way to increase subscriber engagement and animated GIF images are serving this purpose.

GIF Images – What Are They?

GIF is the abbreviation for ‘Graphics Interchange Format’. It is an image format which was developed by CompuServe in the year 1987. Provided the wide acceptance and support across various email platforms and browsers, GIF images have since then been a popular image format available on the internet. The use of GIF images continues to increase to date.

The best part about GIFs is they can be animated. Animated GIF images allow you to create the illusion of motion just as a flipbook works. You can include a series of images that is displayed in a short play or sequential text around a keyword or an image that describes it further.

In the very beginning of the internet’s introduction, GIF images were primarily used to add movement to the websites. However, there has been a lot of improvement and changes since the 1990s. More and more businesses started to use this amazing option to market their products and services and deliver complex/lengthy messages in short, interesting display of images.

The acceptance brought about a renaissance for animated GIFs on both the web and in email marketing. Funnily, the only confusing thing about GIFs is its name and even with that, the masses agree that it is an excellent tool for email marketing.

Let’s look at why animated GIF images are so functional in email campaigns.

The Effect of Using GIFs in Emails


The addition of animated GIFs in emails makes the emails look appealing in a way that was never possible before. Several businesses use GIF images to add a little humor to their email and are able to successfully keep the readers engaged through the end.

A strong advocate of GIFs is Buzzfeed which endorses the fact that animated GIFs largely improve the email marketing campaigns. According to them, their email program grew from a single newsletter in 2012 to 14 by the end of 2013 using GIF images.

There are numerous retailers who also use GIF images to showcase their products in a nice and catchy way. A women’s clothing shop called Ann Taylor LOFT used such an image to provoke a sense of intrigue and get the readers to subscribe by having them “unwrap” their gift with a click.

Nonetheless, animated GIFs have more uses than just being limited to add humor. A lot of email clients such as MailChimp use animated GIFs in their emails to help explain redesigned interfaces.

Substitute your lengthy pieces of writing and long copies with animated GIFs when explaining things to the readers. Use these as the miniature “explainer” videos. This way you increase the stay-span and spare no room for confusions.

If providing full tutorials using GIF images is not your thing, you can use them to illustrate the intricate bits of the content you are sharing. They can transform the most complex content into an easily digestible concept.

If you haven’t yet tried using GIFs in emails, now is the time you do it. Ready, set, go!

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