Formal or Plain? Striking the Perfect Balance in Your Business Ecard

The way a business ecard looks as compared to its paper counterpart of the same design is quite different. Be it the color, the impact of the type form, the design itself and all other elements look noticeably dissimilar in result. As such, decision of a formal or comparably plain e-card cannot be made on the basis of how those same elements worked together in a printed card. Striking the right balance between formal and simple in an e-card requires varied parameters some of which are discussed in detail here so you may hit the chords right the next time you find yourself in a design related dilemma.

1.    Go for fainter tones of the color you choose


This is the one factor that keeps consistent no matter if it is a formal card you are attempting to make or a simpler one. Almost every color, in its digital form, appears brighter and flashier. So while using a color palette, do not choose in blind sight. Always try and put the color in the actual space/design you are using to witness in real time how it looks. Also, colors inside the palette exude a subtler impression than when you place the color on the design. So for instance, you like a certain shade of green from the palette, what you should ideally do is to use a shade two or three tones down from what you initially chose. Simply put, stay on the lighter end of the color spectrum.

2.    Look for symbols when designing for a specific occasion


Every occasion does not necessarily call for a formal ecard. Each occasion or an event that is observed holds its own elements of identification. If you do a little bit of digging, you will easily come across multiple such symbols, imagery or a certain type of colors that can be of immense help in clearing you mind regarding design and the choice between formality and simplicity. Christmas, for example, is distinctly identified with deep reds, golds, greens and whites and design elements that emanate a celebratory spirit. Even within these colors, how and in what dominance they must be used depends on whether your card is for a business partner, or an acquaintance or a close friend.

3.    Balance between Background and Foreground

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When your focus is on a formal e-card, you can afford a stronger contrast between foreground and background colors like placing a deep shade of purple against an ivory background. Both these colors are formal enough and yet contrast each other perfectly; hence rendering the design of your card the much needed ceremonial element. On the other hand, when plainness and minimalism is the requirement, use colors that seem to be blending in each other; meaning that there is not such a disparity between the colors like in the case of a formal card. Here again, other than the colors, design elements also come into play, having a part in dictating how the card finally looks. It is all a game of balance of color and elements in the end.


Designing an ecard that is appropriate enough to appeal to the aesthetics of a diverse base of recipients can, quite understandably, be complex. But the above described basics can be used as general frames of reference upon which you can build further depending on the context.


Which style of e-card do you prefer?

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