Comparison: Static E-Cards vs. Dynamic (Animated) E-Cards

When it comes to the main types of e-cards, there are two available: static and dynamic. Static e-cards are simple, non-animated graphics that usually consist of a single image. Dynamic e-cards are typically animated, and can range in length and complexity. Which you choose to use depends on what you’re trying to accomplish with your e-card, and your overall budget. Here’s a quick breakdown of their characteristics and differences of both dynamic and static e-cards.

Static E-Cards

  • Typically consist of a single image
  • The image can be designed with your specific company colors, logo or graphics in mind
  • The formats used for the image are typically JPEG, PNG or GIF
  • Can be embedded into the body of an e-mail
  • Inexpensive and quick to implement
  • Highly compatible with recipients – if they can view an image in their e-mail, they’ll be able to see your e-card
  • Good for: companies on a very tight budget, those who require e-card embedded in e-mail

Dynamic E-Cards

  • Typically consists of one or a combination of images, animated graphics or video
  • Are viewed in the e-card recipient’s web browser
  • Due to file size and format, cannot be imbedded into body of e-mail
  • Just as static e-cards, can include company colors, logo, and graphics
  • Allows for complex animations
  • Can include multiple personal or professional images
  • Ability to include specific or templated audio and music
  • Can be in Adobe Flash, HTML5, or video formats
  • Quick or long turnaround, depending on the complexity
  • Range in price from several hundred to thousands of dollar depending on complexity and level or customization
  • Good for: companies that want to stand out or entertain, add multiple photos, or appear tech savvy

Which do you prefer to send?

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