What is a Business or Corporate E-Card?

What is a Business or Corporate E-Card?

You probably know of e-cards – digital versions of print greeting cards that you may have received during the holidays, or on a birthday from a friend. What you may not know is that increasingly, businesses, organizations, and corporations are using e-cards for everything from making internal announcements, to thanking customers for their business. This is because e-cards are not only effective new communication tools, but are competitively priced, and have the ability to be a natural extension of a company’s branding and marketing. As such, business e-cards have become a legitimate medium for businesses who want to embrace these new technologies, while effectively use their branding, and being efficient with their communications or holiday greetings budget.

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E-Card Vendor Review Series: Introduction

E-Card Vendor Review Series: Introduction

Deciding on a corporate e-card provider can be a long and sometimes confusing affair. A quick Google search yields dozens of e-card vendors that offer a wide range of styles, quality, and prices. Some have sleek and professional looking animations, others simple but elegant static images. Some provide interactive games, others, new technologies that are tailored to mobile devices. Some will e-mail the e-cards for free, while others charge an additional fee. But which one is right for your company? Which vendor has the products you need at the price point you require?

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What is an HTML5 E-Card?

What is an HTML5 E-Card?

HTML5 is a term you may have heard before, as it’s definitely been a buzz term around the web the past couple of years. But what is it? HTML5 is essentially the next iteration of the HTML markup language, which is the core structure of content of the Internet. One of the reasons that HTML5 was developed is to provide a better support for the latest multimedia, including video and animations. In turn, this has led the development of HTML5 e-cards for the business marketplace.

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What is a Flash E-Card?

What is a Flash E-Card?

When we’re talking about e-cards, there are two main types: static and animated. On the animated side, the type that is currently the most predominant in the industry is the Flash e-card. Flash e-cards are created using Adobe Flash, which is software that allows for the design and output of vector image based animation presentations. Flash output files are embedded into an HTML file and uploaded to a website for viewing on a web browser. Flash animations are the most widespread on the web.  This is due to their vast compatibility, production quality, and therefore, their effectiveness. Due to this, the Flash format has proven to be a great vessel for the modern media-rich e-card.

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Using Social Media in an E-Card

Using Social Media in an E-Card

One of the most useful aspects of corporate e-cards is that they allow for you to promote your company and brand. This is accomplished through the use of your logo, corporate colors, company images, website links, and increasingly, by incorporating social media. Nowadays, many companies take advantage of Facebook, Twitter, Linkedin and YouTube (and many others) in order to gather marketing statistics and promote their company. Corporate e-cards are the perfect vehicle to aid in this promotion and increase the footprint of your social media campaigns.

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Why E-Cards are the Environmentally Friendly Choice

Why E-Cards are the Environmentally Friendly Choice

One of the aspects that drive businesses toward using e-cards is their implied “eco-friendliness”. Many corporate e-card vendors use this as a main selling point as to why businesses should choose e-cards over traditional print cards. And really, it’s hard to argue against that point. Many companies see this is as a huge positive when deciding which type of holiday greetings campaign to use. The reason? The use of e-cards over print cards saves both raw materials and production resources, allowing a company to promote a green platform and increase their social responsibility.

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Tips on Choosing Images and Photos for Ecards

Tips on Choosing Images and Photos for Ecards

Many modern corporate e-cards allow you to include images and photographs in their content. Images can be very effective, as they can convey a certain mood, localize your e-card, or display your work, office, and staff. Depending on what you’re trying to accomplish with an e-card, there are many image options available to customize it in order to create a unique product. Below you can find the typical image options available to you when creating a corporate e-card. These image options can be used on their own, or in combination to create a multifaceted presentation.

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Using E-Cards for Human Resources Departments

Using E-Cards for Human Resources Departments

Employee recognition is one of the many duties that a company’s human resources department provides. Employee recognition is a form of positive reinforcement that rewards employees for loyalty and excellence in their contribution to the company. While formal recognition such as awards or dinners are fantastic ways to acknowledge achievements, smaller, or informal forms of recognition are very effective in showing appreciation and boosting employee morale.

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How are E-Cards Delivered?

How are E-Cards Delivered?

E-cards are delivered using an e-mail delivery service. E-mail Delivery for e-cards is simply the distribution of your e-card through e-mail clients or systems. Whether you’ve created a static image e-card, or a complex animated one, your corporate e-card will need to be shared with your clients and colleagues. And while some businesses simply post the e-card to their website, if you want your e-card to reach its largest possible audience, the best option is to send it to your contacts by e-mail. E-cards can be delivered by e-mail in one of two ways: either by embedding it within the body of the e-mail, or by providing a clickable link that launches the e-card in the recipient’s web browser. In both cases, the e-mails will then need to be distributed to their intended recipients, in most cases by an E-mail Delivery System.

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What is E-Card Hosting?

What is E-Card Hosting?

While researching corporate e-cards, you may have come across the term “hosting” a lot. But what exactly does it mean, and how it relates to e-cards? Not to be confused with E-mail Delivery, E-Card Hosting is the placement of your e-card files online, on a website or web server. Dynamic e-cards, such as animated Flash or video, need to be hosted in order to be viewed on the web, and thus, shared with your e-card recipients.

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