Best Practices to Use GIF Images in Email Marketing

If you are currently struggling to improve the response rate of your emails, using GIFs in email marketing is probably what you are missing out on or are underestimating.

Animated GIF images work really well when incorporated in emails correctly. They draw in readers’ attention and compel them to read emails through to the end. This results in higher ROI and/or conversion rates.

A lot of small and medium-size business owners feel that creating and using GIF images in emails is not for them. If you are one of them, you couldn’t be a more off beam.

A majority of email clients functioning today support animated files and it is definitely easier and more effective to include GIF images than lengthy video or dull, still images.

Following are some of the best practices you can use to successfully incorporate GIF images in email marketing that you do get more returns from your marketing campaigns.

The Best Practices

1. Less is More

Large and heavy files take too long to load. They make the readers lose interest and flee from your email/page. Experts say that ideally, the size of a GIF image in your email should be around 100KB to prevent the page from being slowed down.

2. Deliver-ability

Some platforms do not support GIF images. If you come across a platform which doesn’t support GIFs or are using one such platform already, switch to another one immediately. GIF images deliver the message in a powerful but simple manner. Without this tool in your email marketing campaign, you may not be able to deliver what needs to be delivered to the audiences.

3. Call to Action


You will not be able to get your readers’ attention just by adding GIF images in email marketing. A ‘Call to Action’ will serve this purpose and tell your readers what needs to be done after they are done reading the message you have sent. In addition, it is a smart choice to add a CTA to your images because GIF images are mobile-friendly and can be easily accessed as compared to videos.

4. Placement

The right placement is very important to make your GIFs appear prominently. As a rule of thumb, ascertain that your GIF image is in the top portion of the email.

Most readers tend to not read beyond this part of the emails. By placing the GIFs on the top, you get more conversion rates because it reaches more audiences.

5. Simplicity


While a lot of users are tempted to use complex vocabulary and designs to anything they compose/create, this will not work when it is about GIF images in email marketing. Simpler GIFs are more effective. Complex GIF images or text in these images will confuse the readers and create problems.

6. The First Frame

If GIF images are not supported by a particular email client a reader uses, the only thing they will see is a still picture-like first frame of the GIF. Make sure that you are ready to entertain such readers and don’t frustrate them with images which won’t load.

7. Email Best Practices

The last and the most important one is to remember all the best practices of emailing. Using GIF images doesn’t give you the pledge of ignoring all other best practices that make your email impactful. Use tidy, sharp layouts and professionally designed templates to send emails.

Animated GIFs and Your Email Marketing

Remember, the sole purpose of email marketing campaigns is to capture the readers’ attention and only the right kind of GIFs and utilizing the best practices can help you do that.

Including GIF images in emails is not a difficult task if you understand how it should be done correctly. There are several tools which help you create and optimize GIF images to deliver the best to your readers.

Try today and see how the combination of best practices and incorporation of GIF images work to improve your ROI.

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